“Just tell me the answer”: the challenge of stakeholder engagement

Recently, a client declined the opportunity to review some work we were doing. When we submitted the project, we did so with the caveat that the taxonomy needed to be validated and that we needed a half day from the subject matter experts.

The client said “no, we can’t do that – they don’t have the time”.

I explained that we had to make a number of assumptions about the taxonomy and how it would be integrated into content strategy. We needed to discuss these issues and talk about the choices that could be made and the alternatives available. This still met resistance. They said “you are the experts – just tell us how to do it. Rather than asking us, just tell us the answer.”

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