Taxonomy & Mega Menus… Part 1 of many

No matter where I run, I cannot seem to hide from them.

They fly out of website navigation menus with no warning. They assault my senses with link overload.

…they are…mega menus.

Are they a new navigation paradigm or just a bad fad – like acid washed jeans?

And whose idea were they anyways?
It’s difficult to trace the starting point of the mega menu (or mega fly-out, or maxi menu, or whatever you call them); they started popping up on e-commerce sites a couple of years ago. The first one I bumped into one, my brow got that wrinkle it gets when I am at once curious and horrified – horrious? curified? I remember thinking, really? This is what we are doing now instead of putting effort into making our drop-downs more usable? Let’s just add more drop-down…

Once the initial feeling of horriosity passed, I just forgot about it. None of our clients were using them, so I didn’t really have to pay attention. And THEN, this March Jakob Nielsen put out an Alertbox saying “Mega Menus Work Well.” That was really the clincher. If Jakob/NNG says it’s ok, well there goes the neighbourhood. Continue reading