Taxonomy & SEO – Integrating Perspectives

My last few blog posts on keyword research tips have generated interest from our readers regarding the relationship between the SEO task of keyword research and taxonomy. The purpose of today’s post is to examine the intersection between the two and offer a little advice for reconciling the internal perspective of taxonomy with external internet search.

We can harmonize these perspectives using a data-driven approach to understand the “mental model” of the external searcher.

Taxonomies Drive Information Organization

The purpose of a taxonomy is to define consistent organizing principles for information based on language people use to achieve their goals. (Whether finding a product, executing a task, solving a problem, etc)

Taxonomy terms can standard industry vocabularies, language unique to the organization or even general marketing speak.

Regardless of the context, taxonomies define the preferred terminology along with its synonyms, word stems, variants and relationships to other concepts. These classification schemes are intended to help users locate specifc documents and content as they go about their business.

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