Taxonomy & SEO – Integrating Perspectives

My last few blog posts on keyword research tips have generated interest from our readers regarding the relationship between the SEO task of keyword research and taxonomy. The purpose of today’s post is to examine the intersection between the two and offer a little advice for reconciling the internal perspective of taxonomy with external internet [...]

SharePoint 2007 – Implementing and Managing Taxonomy

We’ve been doing a lot of work with SharePoint lately so I thought I’d put together a quick post on some approaches to implementing taxonomies in the new version. As you may or may not know, MOSS 2007 (or Microsoft Office SharePoint Server) is quickly becoming the new platform of choice for many organizations. This [...]

Tips for Conducting Keyword Research – Part 2

In my last post I discussed a process for putting together a broad list of keywords intended to act as the starting point for our keyword research. The purpose of this step was to give us the ability to cast as wide a net as possible in an effort to uncover as much of the [...]

Tips for Conducting Keyword Research – Part 1

Last week Stephanie wrote about (post) the importance of considering specific facets of search engine optimization in helping taxonomists guide clients in choosing the right keywords. To further that discussion, I thought I’d put together a series of posts to speak in more detail about using keyword research as a tool for determining (or at [...]