The Hierarchies Are Flat (?)

I recently started reading Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott and Anthony D. Williams. I know, I know. The book was published in 2006, and I’m only just now reading it. However, the ideas I think are very relevant to what is happening in the current economy and discussions around the future [...]

Audience Modeling

Ever since Polish biologist Jastrzębowski coined the term “ergonomics” in 1857, we have been trying to decipher the tricky relationship between machine and human. Regardless of whether you’re designing front-end interface functionality or crafting an information architecture that serves as the clothes hanger for your content, user-centered design is undeniably a major player in achieving [...]

Taxonomy & SEO – Integrating Perspectives

My last few blog posts on keyword research tips have generated interest from our readers regarding the relationship between the SEO task of keyword research and taxonomy. The purpose of today’s post is to examine the intersection between the two and offer a little advice for reconciling the internal perspective of taxonomy with external internet [...]