Tips for Conducting Keyword Research – Part 1

Last week Stephanie wrote about (post) the importance of considering specific facets of search engine optimization in helping taxonomists guide clients in choosing the right keywords. To further that discussion, I thought I’d put together a series of posts to speak in more detail about using keyword research as a tool for determining (or at [...]

DAM and Controlled Vocabulary

I worked on a project recently highlighting findability issues with unstructured content and the need for appropriate tagging using values from a controlled vocabulary.
At the heart of this project was Digital Asset Management (DAM), a rapidly growing area as more multimedia content is being distributed online, particularly for marketing purposes. The inherent problem with digital [...]

SEO – Helping taxonomists fight the good fight

In my last post, I mentioned the difficulty that some clients/stakeholders have in letting go of certain terminology when they undertake a taxonomy project:
Search engine optimization (SEO) has become one of the most important tools in helping us taxonomists get hard data that is meaningful and fight against the inclusion of terms that are too [...]

Relating Different Lists of Terms

There are three different types of relationships in taxonomies: 
Equivalent (Synonyms: “International Business Machines = IBM”)
Hierarchical (Parent/Child : “Computer Manufacturers => IBM”)
Associative (Concept/Concept: “Software Group – Software”)
Heather Hedden’s presentation on taxonomy powered discovery for a recent Boston KM Forum contained an interesting set of examples for how to organize the last type of conceptually related term [...]