The Case of the Ubiquitous Headphones

In our work of building and maintaining e-commerce taxonomies, we often run into the problem of products not fitting nicely into one single category. Although this problem is not specific to e-commerce taxonomies, their use for navigation and browsing presents a special categorization challenge; the need to lead a wide range of customer types down [...]

The Pain and Gain of Taxonomy User Testing

As a taxonomy consultant, I always recommend (rather, urge with great gravitas) to my clients that they reserve some time and budget for adequate user testing. As they say, the proof is in the pudding: there’s nothing better than quantitative data to tell you whether you’ve built a structure that really resonates with your core [...]